5 Things Missing from the New AdWords Interface

Are you considering moving to the new Google AdWords interface? Or perhaps you’ve already moved over to the dark side and wondering what’s changed? This blog post will explore the five key features missing from the new AdWords interface.

Five key features missing from the new AdWords interface

Well, the first thing is not missing but has changed its name located in Audience Targeting is Target & Bid now just Targeting, and Bid Only now called Observations. Dimensions has also changed to Predefined Reports and is now located under the Reporting button in the top menu.

As of writing this blog post, Analytics Metrics are not being pulled into AdWords yet, but hopefully, they’ll come. And, behaviour Metrics are not on the new AdWords, but thankfully all the conversion metrics are. So if you’re looking for Balance Row, Average Time and so on, they aren’t in the new interface.

Some columns have been removed in the new AdWords interface, so the Click Assist Conversion and Impression-Assisted Conversion columns are no longer available. Instead, this information has now been moved to the Attributions Report within the top menu. So instead of reviewing the columns on your Account Level, Campaign Level, AdGroup Level, you have to go into Attribution and drill down Campaign, AdGroup and keyword that way.

The Display Planner has been discontinued, so instead, Google has implemented a Forecasting Tool. So when you create a display campaign now, based on the audience makeup and the topic’s keywords, placements and so forth, Google will give you a Forecast of your impressions versus your spend.

In summary

The five things that have been moved, renamed or deleted in the new AdWords interface are; Audience Targeting which has changed Targeting & Bid to Targeting and Bid Only to Observations, Dimensions has been moved and renamed to Predefined Reports, Analytics Metrics and Behaviour Metrics are no longer being pulled into AdWords, some columns have been removed such as the Click-Assist column and finally, the Display Planner is no more, now favouring Forecasts.