What we’re building

Ed Note: this page needs updating, it will get a refresh in November 2020 when the new site goes live

AdEvolver is going to revolutionise your Google Ads management and optimisation process.

A bold promise.

But how?

• Get alerted to trend changes
• Quickly find problems, identify the important stuff first
• Fix them, with just a few clicks
• Automate away a big chunk of these tasks
• The definitive budget automation solution

April 2020 – We’re in Early Access

When you first add your Google Ads account to AdEvolver, you’re asked two very important questions.

Your monthly budget and your target KPI, for example your CPA or ROAS.

In a few simple clicks, your account is imported.

Be it over or under spending, controlling spikes and runaway campaigns, you need to keep your ad spend in check.

The AdEvolver Budget Commander is your account overseer. AdEvolver monitors your spend 24 hours a day, 7 days a week, to ensure you hit your target spend.

But, it’s more than just a rudimentary monitor.

AdEvolver runs a propriety scoring process for every keyword search and query in your account. It assesses the keyword’s value to your account based on its:

• contribution
• risk
• and momentum

With this deep insight, AdEvolver starts to make rapid predictions on how best to hit your target budget and KPI. And it does this for you dynamically. Adjusting campaign budgets and keywords every day, 7 days a week, all year round.

Speaking of dynamic…

When it comes to you making decisions within AdEvolver the date-ranges are dynamic too.

We’ll find the relevant data and report on it. There’s no need for an arbitrary selection or thumb in the air decision of how much, or how little.

Our first launch will include a number of additional features that enable you to speed up optimisation.

An ad testing engine that finds issues in your adverts.

For example, in order to find winners, you need statistical significance. AdEvolver will alert you to too many ads, too few, the winners and losers.

The icing on the cake – n-gram analysis for your ad copy. So you can find winning combinations across your account.

We also make creating adverts a breeze by pulling in the best performing ad copy from ad group, campaign and account level.

You can literally create a new higher performing advert in a few clicks.

Of course we can’t forget keywords, the lifeblood of your account.

The AdEvolver scoring engine presents positive and negative keyword opportunities for you to apply in one click.

But AdEvolver is not a dashboard.

Your optimisations are presented to you in your ‘Evo feed’. A feed tailored and based on your priority.

Oh and if your feed gets too big – to make life really easy, there’s an 80/20 switch too.

Filter out all but the most critical tasks right now.

There’s more to come, but we hope that gives you a good idea for now. 🙂

Initial launch

Moving on from early access, we will improve functionality and build features around your feedback.

These features will likely include pattern analysis for all elements in the account, automating many routine tasks to free up your time and tracking key account/mcc changes to ensure you don’t miss an issue (or a winner).

Early access members will retain free access for a period of time.

New customers will be charged a monthly subscription.

Who’s it for?

Pretty much anyone using Google Ads.

• Agencies and marketing professionals
• Freelancers and consultants
• Business owners
• In-house teams

Tools like AdEvolver use your conversion and click data to make data-led decisions for the better. This does mean that modest budgets will struggle to make use of our tool (and any others), but you’re welcome to dip a toe, of course.

Can I still get Early Access?

Yes.

Sign-up today and you get:

1. Free access on a first come, first serve basis
2. New features as they arrive
3. A future discount if you decide to stick around
4. Look behind the scenes as you’ll be the first to see our development updates

It’s completely free?

Early Access? Yep!

We want to make AdEvolver the best it can be and that means testing and feedback to evolve it over the coming months.

We won’t be charging you for that.

Even from day one we’re 100% confident you will see a positive impact on your performance, for free.

Free forever!?

Nah. Eventually the bills need to get paid, we can’t live on tinned baked beans forever.

We’re discussing a free tier for smaller advertisers, but nothing is confirmed as yet.

Once Early Access closes we will be welcoming your peers to sign-up for the paid product. Those of you on Early Access get the product free before this, and for a grace period during our initial launch… as well as discounts and offers.

Why are you doing this?

For over a decade we’ve managed millions in ad spend.

We’ve experienced practically everything there is to know about AdWords Google Ads.

Giving us a deep and wide insight in to hundreds of industries and businesses – insider information, as it were.

AdEvolver is built on this experience and the simple fact that Google Ads management can be made easier and better… sometimes, less is more.

Performance can be accelerated without you having to work longer hours or hire more and more people for your business.

So… who are you again?

I’m Ed Leake, the founder of AdEvolver.

You can find me on Twitter and LinkedIn. Or if you have any questions you can send me an email.

But, it’s not just me – there’s a whole team of smart people working behind the scenes on AdEvolver to make it, well… bloody brilliant!

If you have any questions you can just hit reply to any emails I send you, or reach me on Twitter (or LinkedIn).

Thanks for your time,

Ed and the team.