What we’re building

AdEvolver is going to revolutionise your Google Ads management and optimisation process.

Phase 1 (MVP) – revised target, May 2019

Aka “getting something in your hands” that you can use and get results from.

When you first add your Google Ads account to AdEvolver, you’re asked two very important questions.

Your monthly budget and your target KPI, for example your CPA or ROAS.

In a few simple clicks, your account is imported.

Be it over or under spending, controlling spikes and runaway campaigns, you need to keep your ad spend in check.

The AdEvolver Budget Commander is your account overseer. AdEvolver monitors your spend 24 hours a day, 7 days a week, to ensure you hit your target spend.

But, it’s more than just a rudimentary monitor.

AdEvolver runs a propriety scoring process for every keyword search and query in your account. It assesses the keyword’s value to your account based on its:

• contribution
• risk
• and momentum

With this deep insight, AdEvolver starts to make rapid predictions on how best to hit your target budget and KPI. And it does this for you dynamically. Adjusting campaign budgets and keywords every day, 7 days a week, all year round.

Speaking of dynamic…

When it comes to you making decisions within AdEvolver the date-ranges are dynamic too.

We’ll find the relevant data and report on it. There’s no need for an arbitrary selection or thumb in the air decision of how much, or how little.

Our first launch will include a number of additional features that enable you to speed up optimisation.

An ad testing engine that finds issues in your adverts.

For example, in order to find winners, you need statistical significance. AdEvolver will alert you to too many ads, too few, the winners and losers.

The icing on the cake – n-gram analysis for your ad copy. So you can find winning combinations across your account.

We also make creating adverts a breeze by pulling in the best performing ad copy from ad group, campaign and account level.

You can literally create a new higher performing advert in a few clicks.

Of course we can’t forget keywords, the lifeblood of your account.

The AdEvolver scoring engine presents positive and negative keyword opportunities for you to apply in one click.

But AdEvolver is not a dashboard.

Your optimisations are presented to you in your ‘Evo feed’. A feed tailored and based on your priority.

Oh and if your feed gets too big – to make life really easy, there’s an 80/20 switch too.

Filter out all but the most critical tasks right now.

There’s more to come, but we hope that gives you a good idea for now. 🙂

Phase 2 (Public Beta) – End of summer 2019

Moving on from the mvp, we will improve functionality and build features around your feedback.

These features will likely include pattern analysis for all elements in the account, automating many routine tasks to free up your time and tracking key account/mcc changes to ensure you don’t miss an issue (or a winner).

Early access members will retain free access.

Phase 3 (V1) – Full launch tbd

Building on the early access and beta, we’ll introduce predictive analysis that enables you to understand the impact of changes, track them against the benchmarks and of course, automate everything we can help you automate.

Every change tracked and graded, so you can see the impact of the optimisation work.

Who’s it for?

Pretty much anyone using Google AdWords.

• Agencies
• Marketing professionals
• Freelancers and consultants
• Business owners

Tools like AdEvolver use your conversion and click data to make data-led decisions for the better. This does mean that modest budgets will struggle to make use of our tool (and any others), but you’re welcome to dip a toe, of course.

So, what do I get today?

Sign-up today and you get priority access as soon as we open the doors.

You’ll get free access to new features as they arrive and be part of the founding hall of fame (we might build an office shrine in your honour).

It’s completely free?

Absolutely.

We want to make AdEvolver the best it can be and that means testing and feedback to evolve it over the coming months. We won’t be charging you for that.

Even from day one we’re 100% confident you will see a positive impact on your performance, for free.

Free forever!?

Eventually the bills need to get paid, we can’t live on baked beans on toast forever. So no, we can’t support ‘free forever’! 🙂

Once Early Access closes we will be welcoming your peers to sign-up for the paid product. Those of you on Early Access get the product free before this, and for a grace period during our initial launch… as well as discounts and offers.

Why are you doing this?

For a decade we’ve managed millions in ad spend.

We’ve experienced practically everything there is to know about AdWords.

Giving us a deep and wide insight in to hundreds of industries and businesses – insider information, as it were.

AdEvolver is built on this experience and the simple fact that AdWords management can be made easier and better.

Performance can be accelerated without you having to work longer hours or hire more and more people for your business.

When do you launch?

We intended to open the Free Early Access in 2018, but we missed our target. 🙁

We’re only human, and we’re working hard to get the first release out soon.

Official beta – open to the paying customers – will be a month or two after that.

New and additional features will be rolled out each month until we’re confident we have everything covered to make your AdWords sing.

Is there anything else I need to know?

We’re working hard on the MVP (minimum viable product) and branding will evolve. Our YouTube channel has launched.

In these early months it’s important that AdEvolver is super-effective and does a great job for you. We want you to love it as much as we do and we’re working hard to impress you!

What will you be emailing me?

You’ll be on the inside track and hear of progress updates with the chance to leave your mark on the future of AdEvolver.

You get first access. You get loyalty bonuses. You get results.

And if you really like, you can talk to me too – I’ll be front of house for the first few months!

So… who are you again?

I’m Ed Leake, the founder of AdEvolver.

You can find me on Twitter and LinkedIn. Or if you have any questions you can send me an email.

But, it’s not just me – there’s a whole team of smart people working behind the scenes on AdEvolver to make it, well… bloody brilliant!

If you have any questions you can just hit reply to any emails I send you, or reach me on Twitter (or LinkedIn).

Thanks for your time,

Ed and the team.