Author: Ed Leake
Ed Leake is a seasoned professional with decades of experience in the world of internet and advertising. He was one of the earliest adopters of domain ownership and website monetization. Ed built his first website in 1996 and has since managed over $250 million in ad spend. He is an agency owner, SaaS product owner, Ad Tech builder, PPC specialist, investor, and mentor. He has been running his agency, Midas Media, for over 13 years and acquired Adboozter in 2018. Ed also built AdEvolver, a tool to automate Google Ads accounts at scale. He uses his expertise to help businesses grow from small to large, leveraging Google Ads and Analytics, along with a significant focus on conversion optimization.
Ace Your PPC Audit in under 25 Minutes? Yes 💪
Google Ads optimisation is a bit like going to the gym. You combine a routine with a target of continuous improvement, to realised those gains. That means when you put rubbish in – you get rubbish out. That’s why you need a solid ppc audit checklist, to bench yourself against. Come on, admit it… When… Continue reading Ace Your PPC Audit in under 25 Minutes? Yes 💪
The 5 BIG Performance Issues Facing PPC Managers (Today)
The impact of the dreaded C-bomb (Covid) is pretty clear. But what are the longer term impacts of a lockdown and tepid market conditions? Cost inflation perhaps maybe stifled consumer spending or more competition as off’ goes online To get a handle on sentiment, we probed Marketing Managers from start-ups to established companies to share… Continue reading The 5 BIG Performance Issues Facing PPC Managers (Today)
🔥 Callout Extensions the Ultimate Guide +142 Examples
Improve your Ad Rank, boost your click-through rate and steal clicks from the competition. Google Callout extensions are a great way to highlight your offers alongside your adverts in Google search. Callout extensions will allow you to add more text under your adverts to highlight your free shipping, discounts and more! A quick primer… What… Continue reading 🔥 Callout Extensions the Ultimate Guide +142 Examples
Do Google Ads Keyword Research in a Fraction of the Time
There is no denying it, Google Ads keywords research can be tedious if you have a huge range of products or services, but it doesn’t have to be that way! I know that there are already lots of good guides out their that have covered almost every keyword research method possible, but this guide is… Continue reading Do Google Ads Keyword Research in a Fraction of the Time
How to use Google Keyword Planner for PPC
No matter what you’re advertising or what keyword research strategy you’re going to use, most of your time searching for new PPC keywords will be spent in Google Keyword Planner. Google Keyword Planner gives you everything you need to make informed decisions, such as search volumes, average cost per click, and level of competition, so… Continue reading How to use Google Keyword Planner for PPC