There’s a famous quote from Reid Hoffman, the founder of LinkedIn: “If you are not embarrassed by the first version of your product, you’ve launched too late.”
I don’t want you to read that and think, uh-oh – Ed’s going to give us something rough and no fun!
On the contrary, it’s focusing us to build out a specific feature set that’s better than best.
Let’s face it, there are plenty of ‘optimisation’ tools out there.
So we’re taking a few steps back, ditching half-built features, and doubling-down on something really potent for you.
The first release
What you’ll receive Early Access (and for free) is going to be a solid, powerful and yet simple to use, ad testing suite.
If there’s one thing I’ve learnt running an agency managing millions in monthly ad spend, we’re still not as active in ad testing as we could be.
Ad testing is probably the most underloved area of an AdWords account.
It’s labour-intensive and time consuming.
And yet, consistent ad testing is one of the best ways to get positive compounding performance over time.
For example if ad testing enables you to increase your conversion rate by just 5% a month, at the end of the year you will have close to doubled your conversion rate.
The fresh Ad suite features
Okay enough with the teasing.
What are these features that are going to rekindle your love for ad testing?
- Instantly get alerted to ad groups with too many ads running, pause the weakest so you’ll hit statistical significance sooner (find the winner).
- Pause the losing ads in all ad groups based on your preferred metric (CTR, Conversion rate, CPA, etc).
- Create new ads really quickly and easily thanks to AdEvolver pulling in your best performing ad components.
In a few clicks you’ll get a handle on things.
And there’s more:
N-grams for adverts! We’ll show you top performing ad copy elements based on click-through rate, conversion rate and your ROI metric.
We’ll enable you to – within a few clicks – run a test across your account, or on specific campaigns, to test these ‘best’ bits of ad copy.
And of course, we’ll track and report the progress of those tests in your dashboard.
In fact, the dashboard will track your performance based on the changes you make – so you can see for real, the quantifiable change in performance.
No more second guessing… or digging through yards of change logs.
We have a whole raft of additional things we want the ad testing suite to do and we’ll build them as we go.
So what now?
I know I’ve been a bit rubbish at keeping you up-to-date.
My plan is to send you an update email every two weeks from now, to keep you posted.
And we’re so very close to giving you access, again I appreciate your patience as we traverse the first and biggest hurdle – a useful, usable release!
Get Free Early Access to AdEvolver
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