Category: ppc

The single best tactic to dramatically increase your AdWords performance is by single keyword ad groups (SKAGs) – but with a twist! What is a SKAG? Essentially, SKAG is a strategy that puts a keyword in its own ad group. Sounds simple enough… So if you had ‘buy red suede shoes’ as your key phrase,… Continue reading How to Dramatically Boost Google AdWords Results

Starting 29th April 2018, Google ad recommendations are going to start being added to your account automatically. This means that Google is going to create adverts and automatically tick them live in your account. You need to take action now, otherwise, you’re not going to be in control of your ad copy and this could… Continue reading AdWords Power Up! Warning ⚠ Auto Ad Suggestions

Ad extensions help you and your customers get the most from your text ads by allowing you to offer additional information about your business. Ad extensions allow you to include things like location, phone number, reviews, promotions and more to make your ad more appealing to potential customers. Google research shows that advertisers who use… Continue reading 4 Ad Extensions Every AdWords Account Needs

Google Ads structured snippet extensions is one of the later editions to the range of Ad extensions that are available to advertisers. It is a variation of the dynamic structured snippets extensions that came out in early 2015. Structured snippet extensions allow you to select a header, such as categories, products, brands etc that are… Continue reading The Ultimate Guide To Adwords Structured Snippet extensions