Author: Ed Leake
Ed Leake is a seasoned professional with decades of experience in the world of internet and advertising. He was one of the earliest adopters of domain ownership and website monetization. Ed built his first website in 1996 and has since managed over $250 million in ad spend. He is an agency owner, SaaS product owner, Ad Tech builder, PPC specialist, investor, and mentor. He has been running his agency, Midas Media, for over 13 years and acquired Adboozter in 2018. Ed also built AdEvolver, a tool to automate Google Ads accounts at scale. He uses his expertise to help businesses grow from small to large, leveraging Google Ads and Analytics, along with a significant focus on conversion optimization.
90 High Converting Call to Action Buttons Analysed. Here’s what we learned…
Your call to action (CTA) is one of the most important parts of your landing page. Typically, it’s in the form of a button. Changing just the colour or a word can often have a huge effect on your conversion rate, so it’s worth the time to understand and make good call to action buttons.… Continue reading 90 High Converting Call to Action Buttons Analysed. Here’s what we learned…
Automated Single Keyword Ad Groups for Google Ads
Single keyword ad groups are one of the best ways to structure your account to maximise your budget and conversions. However, they can be a pain to manage – but – not any more! Creating campaigns, ad groups and keywords for each and every exact match search term is a time sink. Thanks to our… Continue reading Automated Single Keyword Ad Groups for Google Ads
Automated Keyword Bid Management Script for Google Ads
Making bid adjustments can be a time consuming task, especially over a raft of accounts. Well not any more thanks to our free keyword level automated bid script, make millions of bid adjustments completely automated. Script last updated: February 2023 Let’s face it – “Smart Bidding” doesn’t work for every campaign or account. If you’re… Continue reading Automated Keyword Bid Management Script for Google Ads
Close 90% of Sales Leads Without a Proposal
If you’re running an agency or a service-based business and you want to learn how to sell google ads and scale your digital agency, you’ve come to the right place. This guide will explore exactly how to get the best leads for your company, and how to close leads without a proposal. Before we begin,… Continue reading Close 90% of Sales Leads Without a Proposal
Double Your Conversion Rates with these Ad Copy Examples
Would you like to double your Google AdWords PPC conversion rate? Of course you would! For most advertisers, the main goal is to increase conversion rate while keeping the cost per conversion low. Yet simple copy changes can help achieve this goal. Here are 3 quick conversion and click-through rate boosting copy hacks: 1. Numeric… Continue reading Double Your Conversion Rates with these Ad Copy Examples