At what point do you go broad match keywords? When you need more volume. Or you’re hunting for exacts. Put simply: if you’re happy with the level of ad spend, clicks and conversions… Don’t touch anything. Until that situation changes, you could live on exact match… forever. But you want to play in the broad… Continue reading When (and how) to use Broad Match Keywords?

If your campaign is budget constrained, should you just increase your Google Ads budget? You could just ask your Google Rep… Or maybe not. When does it actually make sense to increase the budget? When your cost/conv is below target. Or conv.value/cost is above your target. The really simple rule is that if your conversion… Continue reading Ad Snack: Campaign budget constrained?

Auction Insights is the key that unlocks so much online advertising awareness. You just need to know how and when to turn it… With it – you’ll be able to answer questions such as “who’s bidding on my brand” and “how much are my competitors spending on this keyword”. But it’s more than that. Are… Continue reading Auction Insights: Benchmark & Beat Your Google Ad Competitors

You’ve got a new AdWords account or campaign to launch. The important question looms; will this ad campaign even make money for the business? You could gamble – throw some keywords and cash at it, and hope for the best. Unfortunately, this method is all too common. Or, you could just use my free sheet… Continue reading How I Predict Google Ads Results (with $0 Ad spend)

What is a good quality score and perhaps more importantly, how do we improve it to lower our cost per click? Extracting the most from your Google Ads account can be a full-time job, even for the most seasoned of pay per click managers. Keeping on top of and monitoring your account metrics is crucial… Continue reading How is Google Ad Quality Score Calculated & Improved? 💯