Author: Ed Leake
Ed Leake is a seasoned professional with decades of experience in the world of internet and advertising. He was one of the earliest adopters of domain ownership and website monetization. Ed built his first website in 1996 and has since managed over $250 million in ad spend. He is an agency owner, SaaS product owner, Ad Tech builder, PPC specialist, investor, and mentor. He has been running his agency, Midas Media, for over 13 years and acquired Adboozter in 2018. Ed also built AdEvolver, a tool to automate Google Ads accounts at scale. He uses his expertise to help businesses grow from small to large, leveraging Google Ads and Analytics, along with a significant focus on conversion optimization.
Dev Diary Rewind 2019
It was a good year. We got on the big G’s radar. Progress over the last quarter has been rapid. In this 21 minute video, I recap the progress we’ve made over the past 4 months. Join me as I discuss the development diaries, the alpha build, the early access and the future! Warning: this… Continue reading Dev Diary Rewind 2019
Operation Quality Score 10: A Silkstone Story
It all started with an innocent question in my Facebook group ‘the best way to track if quality score starts to dip’: There are marketers who believe in Quality Score (QS) and that they should monitor it, and there are others who simply ignore it. Is Quality Score really that important? Quality score is an… Continue reading Operation Quality Score 10: A Silkstone Story
Let’s Talk About Black Friday (Before It’s Too Late)
Before you fire off that discount email… Let’s talk about Black Friday. Before it’s too late. I might be in the minority here, but I will often sway a business away from participating. Don’t read this as pessimism. On the contrary, I believe you’ll benefit from sitting this one out. In this very concise article… Continue reading Let’s Talk About Black Friday (Before It’s Too Late)
New Year, New Update
I can’t believe it’s nearly a year since the tentative ‘idea launch’ of AdEvolver… There was nothing to show back then, just a logo and a few ideas. Even so, over 500 people have thrown their emails at us to signal their interest. Thank you. It’s certainly been slow going this past year, but I… Continue reading New Year, New Update
38 Free Videos – Google Analytics ‘Secrets’
Learn how to repeatedly turn browsers in to buyers, and clicks in to sales, with my free analytics training series. I’ve uploaded all 38 videos of my “Analytics Secrets” course to my personal YouTube channel. You can watch them at your leisure, completely free. Repeatedly turn browsers in to buyers, and clicks in to sales.… Continue reading 38 Free Videos – Google Analytics ‘Secrets’