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Would you like to double your Google AdWords PPC conversion rate? Of course you would! For most advertisers, the main goal is to increase conversion rate while keeping the cost per conversion low. Yet simple copy changes can help achieve this goal. Here are 3 quick conversion and click-through …
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This article will answer the question: if you’re not using the new AdWords interface, are you missing out? The new AdWords is more visually pleasing, but that comes with both pros and cons. Let's dive in to see what some of those are... Account overview When you log into the new account you get …
[Read more...] about Here’s Why You Must Use the New AdWords Interface in 2018
A lot of people wonder: “how many ads per AdWords ad group?” Google recommends to have three active ads in your group at all time, but this isn’t the case. Matter of fact, it boils down to testing. Actively ad testing and ad variations is a critical part of AdWords optimisation. If you’re not …
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Is your website compliant with the requirements of GDPR due to come in effect later this month? This 7-step checklist should help make your website stay on the right side of the law, and keep your customers happy. First things first: the General Data Protection Regulation (GDPR) comes into effect …
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Make your Google adverts bigger and increase CTR by up to 50% with Sitelink extensions. Get the stats and facts so you can make the most of this important Google Ads feature. Sitelink extensions allow you to display extra links below your adverts, allowing you to direct users to the most …
[Read more...] about The Ultimate Guide to Google Ad Sitelink Extensions
