This article will answer the question: if you’re not using the new AdWords interface, are you missing out? The new AdWords is more visually pleasing, but that comes with both pros and cons. Let’s dive in to see what some of those are… Account overview When you log into the new account you get an… Continue reading Here’s Why You Must Use the New AdWords Interface in 2018
Make your Google adverts bigger and increase CTR by up to 50% with Sitelink extensions. Get the stats and facts so you can make the most of this important Google Ads feature. Sitelink extensions allow you to display extra links below your adverts, allowing you to direct users to the most relevant pages within your… Continue reading The Ultimate Guide to Google Ad Sitelink Extensions
The single best tactic to dramatically increase your AdWords performance is by single keyword ad groups (SKAGs) – but with a twist! What is a SKAG? Essentially, SKAG is a strategy that puts a keyword in its own ad group. Sounds simple enough… So if you had ‘buy red suede shoes’ as your key phrase,… Continue reading How to Dramatically Boost Google AdWords Results
Starting 29th April 2018, Google ad recommendations are going to start being added to your account automatically. This means that Google is going to create adverts and automatically tick them live in your account. You need to take action now, otherwise, you’re not going to be in control of your ad copy and this could… Continue reading AdWords Power Up! Warning ⚠ Auto Ad Suggestions
Ad extensions help you and your customers get the most from your text ads by allowing you to offer additional information about your business. Ad extensions allow you to include things like location, phone number, reviews, promotions and more to make your ad more appealing to potential customers. Google research shows that advertisers who use… Continue reading 4 Ad Extensions Every AdWords Account Needs
