Category: ppc
Let’s Talk About Black Friday (Before It’s Too Late)
Before you fire off that discount email… Let’s talk about Black Friday. Before it’s too late. I might be in the minority here, but I will often sway a business away from participating. Don’t read this as pessimism. On the contrary, I believe you’ll benefit from sitting this one out. In this very concise article… Continue reading Let’s Talk About Black Friday (Before It’s Too Late)
38 Free Videos – Google Analytics ‘Secrets’
Learn how to repeatedly turn browsers in to buyers, and clicks in to sales, with my free analytics training series. I’ve uploaded all 38 videos of my “Analytics Secrets” course to my personal YouTube channel. You can watch them at your leisure, completely free. Repeatedly turn browsers in to buyers, and clicks in to sales.… Continue reading 38 Free Videos – Google Analytics ‘Secrets’
90 High Converting Call to Action Buttons Analysed. Here’s what we learned…
Your call to action (CTA) is one of the most important parts of your landing page. Typically, it’s in the form of a button. Changing just the colour or a word can often have a huge effect on your conversion rate, so it’s worth the time to understand and make good call to action buttons.… Continue reading 90 High Converting Call to Action Buttons Analysed. Here’s what we learned…
Double Your Conversion Rates with these Ad Copy Examples
Would you like to double your Google AdWords PPC conversion rate? Of course you would! For most advertisers, the main goal is to increase conversion rate while keeping the cost per conversion low. Yet simple copy changes can help achieve this goal. Here are 3 quick conversion and click-through rate boosting copy hacks: 1. Numeric… Continue reading Double Your Conversion Rates with these Ad Copy Examples
Here’s Why You Must Use the New AdWords Interface in 2018
This article will answer the question: if you’re not using the new AdWords interface, are you missing out? The new AdWords is more visually pleasing, but that comes with both pros and cons. Let’s dive in to see what some of those are… Account overview When you log into the new account you get an… Continue reading Here’s Why You Must Use the New AdWords Interface in 2018