Everything you need to stay on top of Google Ads
One plan, every feature. AdEvolver connects to Google Ads, syncs the accounts you choose and watches them for you.
Dashboard
Every account, every trend, one screen.
See which accounts are improving and which are slipping, at a glance. Drill from account to campaign to ad group without opening Google Ads.
- Positive and negative trend changes across all synced accounts
- Drill down into campaigns and ad groups
- Compare against the previous period in one click
- Ignore or snooze alerts you have already dealt with
Read-only: never changes your Google Ads account.
Budget Commander
Hit your monthly budget. Never overspend.
Set a monthly budget and a target CPA or ROAS for each account or group of campaigns. AdEvolver forecasts where you will land, and the Defender can pause campaigns to stop overspend, then switch them back on.
- Spend pacing and end-of-month forecast
- Budget groups across campaigns and accounts
- Defender pauses campaigns to stop overspend, and re-enables them
- Track spend against your CPA or ROAS target
Can make changes in Google Ads, only when you ask it to or switch on an automation.
Alerts & Opportunities
Know about problems before your client does.
AdEvolver checks your accounts every day and flags the changes that matter: falling conversions, rising costs, broken tracking and new opportunities. Set your own rules and get them in the app, by email or in Slack.
- Daily checks across every synced account
- Custom rules for the metrics and thresholds you care about
- Delivered in the app, by email or to a Slack channel
- Snooze or ignore alerts so the list stays useful
Read-only: never changes your Google Ads account.
KPI Trackers
Your targets, tracked for you.
Track spend, CPA or ROAS against target and catch anomalies on any metric. AdEvolver reports progress to Slack or email on the schedule you choose.
- KPI trackers for spend, CPA and ROAS against target
- Anomaly trackers on the metric you pick
- Reports to Slack and email
Read-only: never changes your Google Ads account.
N-Grams
Find the words that waste your budget.
Break every search query into one- to four-word phrases and see spend, conversions and cost per conversion for each. Spot the phrases that never convert and add them as negative keywords in a few clicks.
- One- to four-word phrase analysis across all search queries
- Spend, conversions and non-converting phrases side by side
- Add negative keywords straight from the results
- Export to CSV
Can make changes in Google Ads, only when you ask it to or switch on an automation.
Search Terms
Search terms, with the context Google leaves out.
A faster, fuller view of your search term performance, so you can see what people really typed and how each term performed.
- Search term performance across campaigns
- Filter, sort and compare periods quickly
- Works alongside N-Grams to find negatives
Read-only: never changes your Google Ads account.
The things that make it work for a team
Change log
Every change AdEvolver makes to Google Ads is recorded, newest first, with its live status once Google confirms it.
Slack integration
Choose which Google Ads accounts each Slack channel covers, and which alerts and trackers it gets.
Unlimited team members
Invite your whole team to share access at no extra cost.
Notes
Keep personal and team notes on each account, right next to the data.
You stay in control
AdEvolver only changes your account when you ask it to or switch on an automation such as the Defender, and every change is logged.
Unlimited accounts
Sync every account you manage. You pay on spend, not per account.
Give your accounts a second pair of eyes
Try every feature free for 14 days. Unlimited accounts, unlimited team members, no contract.