AdEvolver
Legal

Terms and conditions

Last updated: 30 October 2026

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Please read these terms carefully before using AdEvolver. They form the agreement between you and AdEvolver Ltd. By creating an account or using the Service, you agree to them. If you do not agree, please do not use the Service.

1. Definitions

  • "Company", "we", "us" or "our" means AdEvolver Ltd, Kemp House, 160 City Road, London, EC1V 2NX, United Kingdom.
  • "Service" means the AdEvolver website at adevolver.com and the AdEvolver web application at app.adevolver.com, including all their features.
  • "Account" means the account you create to use the Service.
  • "You" means the person using the Service, or the company or other organisation on whose behalf that person uses it.
  • "Connected Accounts" means the Google Ads accounts you connect to and sync with the Service.
  • "Subscription" means your paid access to the Service.
  • "Feedback" means ideas, suggestions or comments you send us about the Service.

2. The Service

AdEvolver connects to Google Ads to monitor, report on and help you manage the Connected Accounts. Features include dashboards, alerts, KPI tracking, budget management and search term analysis. We may add, change or remove features from time to time.

You must be at least 18 years old and able to enter into a binding contract to use the Service.

  • You confirm that you are authorised to connect each Connected Account, and to let the Service read it and, where you ask, change it, including on behalf of your clients.
  • Some features can change a Connected Account, for example by adding negative keywords or pausing and re-enabling campaigns. The Service makes changes only when you ask it to, or when you switch on an automation (such as the Budget Commander Defender) that makes them for you. You are responsible for the changes you ask for and the automations you switch on, and for checking that they suit your accounts.
  • Alerts, forecasts, recommendations and other insights are provided to help you. They depend on data from Google and may be delayed, incomplete or wrong. You remain responsible for your advertising decisions, budgets and spend.
  • Your use of Google Ads remains subject to Google's own terms and policies. The Service relies on Google's API, which Google can change, restrict or withdraw. We are not responsible for Google's services.

4. Your account

  • Give us accurate, complete and current information, and keep it up to date.
  • Keep your password safe. You are responsible for everything done through your Account, including by team members you invite. Tell us straight away at support@adevolver.com if you suspect unauthorised use.
  • Do not use a name that belongs to someone else, or that is offensive.

5. Acceptable use

You agree not to:

  • use the Service for anything unlawful, or to break Google's terms or policies;
  • try to gain unauthorised access to the Service, other users' data or our systems;
  • interfere with or disrupt the Service, including by overloading it or introducing malicious code;
  • copy, resell or reverse engineer the Service, except where the law allows it; or
  • scrape the Service or access it by automated means other than features we provide.

6. Free trial, subscriptions and billing

Free trial

New Accounts may get a free trial (currently 14 days). At the end of the trial you need to choose a Subscription to keep using the Service. We may change or end free trial offers at any time.

Fees

Subscription fees are based on the total monthly ad spend of your Connected Accounts, as shown on ourpricing page and in the App when you subscribe. Fees are billed in advance for each billing period and are exclusive of VAT and other taxes, which we add where required.

Renewal and cancellation

Your Subscription renews automatically at the end of each billing period unless you cancel it. You can cancel at any time from the billing page in the App or by contacting us. Cancellation takes effect at the end of the current billing period, and you keep access until then.

Payment

Payments are processed by Stripe. If a payment fails, we will let you know and may suspend access to the Service until it is paid.

Fee changes

We may change our fees. We will give you at least 30 days' notice before a change applies to your Subscription, and it will take effect from the start of your next billing period. If you do not agree with the change, you can cancel before it takes effect.

Refunds

Fees already paid are non-refundable, except where the law requires otherwise. We may consider refund requests case by case.

7. Your data

You own the data in your Connected Accounts and the content you add to the Service. You give us permission to use it only to provide, secure and improve the Service for you, as described in our privacy policy. Where we process personal data on your behalf (for example, data about your clients' campaigns), we do so on your instructions and in line with data protection law.

8. Intellectual property

The Service, including its software, design and content (other than your data), belongs to us and our licensors and is protected by copyright, trademark and other laws. You may not use our trademarks without our written permission.

9. Feedback

If you send us Feedback, you allow us to use it freely, without any obligation to you, to improve the Service and our other products.

10. Third-party services

The Service works with third-party services such as Google Ads, Slack and Stripe, and may link to other websites. We do not control them and are not responsible for their content, policies or practices. Your use of them is subject to their own terms.

11. Suspension and termination

You may stop using the Service and cancel your Subscription at any time. We may suspend or close your Account if you seriously or repeatedly break these terms, fail to pay, or if we must do so by law. Where reasonable, we will warn you first. When your Account closes, your right to use the Service ends and we will delete your data as described in our privacy policy.

12. Limitation of liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law.

Subject to that:

  • we are not liable for any loss of profits, revenue, business, goodwill or data, for wasted or unexpected advertising spend, or for any indirect or consequential loss; and
  • our total liability to you arising from or in connection with the Service is limited to the fees you paid us in the 12 months before the event giving rise to the claim, or £100 if you have not paid anything.

13. Disclaimer

We work hard to keep the Service running and accurate, but it is provided "as is" and "as available". To the extent the law allows, we do not promise that it will be uninterrupted, error-free or meet every need, or that data from Google will always be complete or up to date.

14. Changes to these terms

We may update these terms. For significant changes we will give you at least 30 days' notice by email or in the App. If you keep using the Service after the changes take effect, the new terms apply. If you do not agree, you can cancel before they take effect.

15. General

  • If any part of these terms is found to be unenforceable, the rest stays in force. If we do not enforce a right straight away, we can still enforce it later.
  • These terms, together with our privacy policy, are the whole agreement between you and us about the Service.
  • These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you have a concern, please contact us first so we can try to resolve it informally.

16. Contact us

AdEvolver Ltd, Kemp House, 160 City Road, London, EC1V 2NX, United Kingdom
Email: support@adevolver.com